Google AdSense provides a way for publishers to earn revenue by displaying ads on their websites. To ensure a high-quality experience for advertisers, publishers, and users, all AdSense participants must adhere to the following policies:
1. Content Policies
- Websites must not contain illegal, harmful, or prohibited content, including:
- Copyrighted material without authorization.
- Adult, violent, or hateful content.
- Content that promotes drugs, alcohol abuse, gambling, or misleading information.
- Misleading, deceptive, or fake news.
2. Ad Placement Policies
- Publishers must not place ads in a way that encourages accidental clicks, such as:
- Placing ads too close to navigation elements.
- Using misleading labels like “Click here” or “Download.”
- Modifying AdSense code to manipulate ad behavior.
3. Traffic & Click Fraud
- Publishers must not engage in fraudulent activities, such as:
- Clicking their own ads or encouraging others to do so.
- Using bots, automated tools, or paid traffic sources to generate clicks.
4. Privacy & User Data Protection
- Websites must comply with Google’s Privacy Policy, including:
- Providing clear cookie and data collection disclosures.
- Obtaining user consent where required by law (e.g., GDPR, CCPA).
5. Website Quality Guidelines
- Websites should provide valuable, original, and user-friendly content.
- Sites must have easy navigation and a clear user experience.
- Excessive ads that disrupt user experience are not allowed.
6. Restricted Content & Ads
Certain types of content may be restricted from monetization, such as:
- Political content, controversial topics, and sensationalist news.
- Medical and health-related claims that are misleading or not backed by experts.
7. Compliance & Account Suspension
- Google actively monitors websites for policy violations.
- Violations may result in ad serving restrictions, suspension, or account termination.
- Publishers can appeal if they believe a mistake was made.
Final Notes
By using Google AdSense, publishers agree to follow these policies. Google reserves the right to update policies at any time, and it is the publisher’s responsibility to stay informed.